This past Monday, Tim Horton’s, the Canadian coffee and donut chain opened its first few stores in the New York City area.
Welcome to NY, Tim!
All of them are in former Dunkin Donuts locations in the vicinity of Penn Stations owned by Riese Restaurants.
How did I find out about this? Twitter, of course! One of the tweeters who I regularly follow mentioned about this, and linked to a coupon for a free $5 gift card.
This had led to conversations on Twitter, Facebook and message boards about this sudden change. Instant buzz. However, it does not appear that the marketing departments at Tim Horton’s or Riese Restaurants. However, social media has become a part of the conversation, whether they planned it or not.
Giving out something for free doesn’t hurt either.
